Is a photograph worth 1,000 words?

Is a photograph really worth 1,000 words?

You bet! Consider the following:

  • Has your organization devalued photography, thereby reducing the impact of this powerful communication medium?

  • Would you describe the photos your organization has been using as “compelling” or more like snapshots?

  • Have you considered using a professional documentary photographer, who would most likely have a great deal of training and experience, and produce better results?

  • Do you understand the significant increase in ROI a professional photographer will bring to your organization?

A photo is indeed worth a thousand words—maybe even more! For good photographs speak realms to readers in our visually oriented world. Great, compelling photos speak very loudly.

What makes a photograph compelling?

What is it that makes one photo, arresting people’s attention in an irresistible manner, all the while inspiring their convictions, and another, a simple snapshot that does nothing more than inform viewers of who participated at what event?

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