Is a photograph worth 1,000 words?

Is a photograph really worth 1,000 words?

You bet! Consider the following:

  • Has your organization devalued photography, thereby reducing the impact of this powerful communication medium?

  • Would you describe the photos your organization has been using as “compelling” or more like snapshots?

  • Have you considered using a professional documentary photographer, who would most likely have a great deal of training and experience, and produce better results?

  • Do you understand the significant increase in ROI a professional photographer will bring to your organization?

A photo is indeed worth a thousand words—maybe even more! For good photographs speak realms to readers in our visually oriented world. Great, compelling photos speak very loudly.

What makes a photograph compelling?

What is it that makes one photo, arresting people’s attention in an irresistible manner, all the while inspiring their convictions, and another, a simple snapshot that does nothing more than inform viewers of who participated at what event?

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Jaded Glory

Jaded Glory

Just before moving to Colorado Springs years ago, I asked a client if he had a view of Pikes Peak and the mountains from his home. He had lived here for several years and told me that he didn’t, and that after the first few years he had no longer paid much attention to the scenery. I told him I couldn’t understand how this could possibly be.

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200 Year Old Icon, Jesus, and Mary

200 Year Old Icon, Jesus, and Mary

Generously sharing their food was but a precursor to a more important sharing. Leading Andy and I a few steps over into their small bedroom, Don was very proud to show us his prized possession, a two hundred year old icon he worshipped daily, as had his father, grandfather, great grandfather, and great great grandfather. The icon was a small stone animal figure hung with old, rub-worn silver coins. This was a big moment for Don Julio, bringing a big smile to his face when I asked him if I could take a picture of his icon.

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A World Much Different

A World Much Different

There is a world very much different than mine. It is a world in which a woman in a bright red blouse and her child sit contentedly upon the side of a dusty, winding road, twisting its single lane lazily over the mountains. They sit, no doubt, dawn till dusk, day in and day out, only to be lulled from their trance to sell a drink or snack to the occasional passerby. 

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